Our Story

For decades, the Consciously team has been passionately supporting causes near and dear to our hearts. We’ve marched until our feet were sore, volunteered when we didn’t really have the time, and donated even when we couldn’t quite afford to.

After experiencing the highs of progress and the lows of devastating set-backs for the causes we care deeply about, we knew there had to be a better way — something that would have a bigger impact but that we could do more easily and more frequently. 

We came to realize that something we do every day, something so simple and so powerful was being overlooked: harnessing our purchasing power. Americans spend trillions of dollars on consumer goods every year. By making a few small product swaps every time we shop, we can create lasting and meaningful change in the world.

There was just one problem: access. Information on the company policies and practices for brands we used every day was disparate, and the research was time-consuming. 

That’s when the lightbulb went off. We knew we could make it easy for everyone to vote with their dollars. We knew we also had to make it personalized to the causes we all care about. We had to track product swaps so companies would know why they are winning or losing our business.

So, we developed Consciously, a browser extension that instantly shares companies’ policies and practices while consumers shop online. Whether you are simply seeking information to make healthier choices for you and your family or want to support companies as they change the way they do business, we’ve built Consciously for you.

Our mission is to make information on business policies and practices easily accessible so that you are empowered to make purchases you can feel good about every day. We believe that collectively, this will lead to a brighter future for all.

Consciously is, and will always be, a Public Benefits Corporation, which means that the pursuit of profits can never outweigh our obligation to our users and our commitment to doing good in the world.

Thank you for joining us.

Image of Consciously Browser Extension showing a laundry product with negative made in USA and Tests on Animal ratings and showing alternative products with positive ratings.

Consciously makes conscious shopping easy.

With one click, our free browser tool will instantly tell you if a company is helping or hurting the causes you care about while you shop.