Cruelty Free

It’s time to learn more about the impact our consumption has on animals.
cruelty-free picks

Clean Deodorant

Skincare for Men

Real Plant Dairy

Number of times our browser extension has educated shoppers:


In the animal rights movement, crueltyfree is a label for products or activities that do not harm or kill animals anywhere in the world. Every time you shop cruelty-free you are preventing companies from harming animals while pursuing profits.

Cruelty-Free Fact

Animal testing on personal care products is generally no longer needed.

There are many non-animal testing methods available and most ingredients are already approved for safety in the United States.

  • Cruelty Free

What’s the biggest myth about cruelty-free?


Consciously makes conscious shopping easy.

With one click, our free browser tool will instantly tell you if a company is helping or hurting the causes you care about while you shop.