Cruelty Free

How one puppy changed the way I shop.

It’s time to learn more about the impact our consumption has on animals.

Number of times our browser extension has educated shoppers: 100,071

In the animal rights movement, crueltyfree is a label for products or activities that do not harm or kill animals anywhere in the world. Every time you shop cruelty-free you are preventing companies from harming animals while pursuing profits.

Cruelty-Free Fact

Animal testing on personal care products is generally no longer needed.

There are many non-animal testing methods available and most ingredients are already approved for safety in the United States.

Cruelty Free

What's the biggest myth about cruelty-free?

  • Cruelty Free

    What’s the biggest myth about cruelty-free?

  • Cruelty Free

    How one puppy changed the way I shop.

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