Supporting Black Owned Brands Just Got Easier

Our shopping assistant will instantly let you know if a business is Black owned and offer brand alternatives if not.

Consciously makes conscious shopping easy.

Get instant business ethics alerts.

Consciously appears as a small pop-up in the corner of your browser window and tells how ethical a brand is when you shop on Amazon. We've shared ratings with consumers over 500,000 times and counting.

Personalized to you.

Pick only the causes you care about to get personalized ratings and recommendations. With the help of our trusted non-profit partners, we've collected information on over 1 million products and we're adding more everyday.

Precise product recommendations.

Our product recommendations are similar in price to the product you are viewing, but from companies you'd be proud to support. The majority of our users say they've purchased a product Consciously has recommended.

Our users love us!

Lauren H.

“For once, an inoffensive pop up that isn’t in your face and offers valuable info right when you need it. I was so surprised to learn that a dishwashing detergent I was about to purchase tests on animals. So easy to switch to a brand that doesn’t. Thank you and keep expanding!!”

Firefox User

“Pretty easy to use. Shop on Amazon, and it pops up a little thing to show if the company you’re looking at tests on animals.”

Timothy W.

“Glad to see this app working on the good side of the world. Companies better adjust your business models going forward or get forced out by those who care.”

Image of Consciously Browser Extension showing a laundry product with negative made in USA and Tests on Animal ratings and showing alternative products with positive ratings.

Consciously makes conscious shopping easy.

With one click, our free browser tool will instantly tell you if a company is helping or hurting the causes you care about while you shop.