Supporting Black Owned Brands Just Got Easier

Our shopping assistant will instantly let you know if a business is Black owned and offer brand alternatives if not.

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Image of Amazon website with Consciously Alert: Not a Black-Owned Business. Plugin shows alternative products that are black-owned.

Consciously makes conscious shopping easy.

Get instant business practice alerts.

Consciously tells you if a company's policies, practices, and positions support your favorite causes while you shop online.

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Personalize your causes.

Pick the causes you care about and change them anytime. Our database features information on over 9,000 companies and 1 Million products – and we're adding more every day.

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Discover new products.

Product alternatives give you instant options so you can shop your values and support companies you can trust.

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Our users love us!

Lauren H.

“For once, an inoffensive pop up that isn’t in your face and offers valuable info right when you need it. I was so surprised to learn that a dishwashing detergent I was about to purchase tests on animals. So easy to switch to a brand that doesn’t. Thank you and keep expanding!!”

Firefox User

“Pretty easy to use. Shop on Amazon, and it pops up a little thing to show if the company you’re looking at tests on animals.”

Timothy W.

“Glad to see this app working on the good side of the world. Companies better adjust your business models going forward or get forced out by those who care.”

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